Nova Scotia-based VIVEAU first beverage in North America to earn Clean Label Project Certification


TORONTO /CNW/ - VIVEAU, the new Nova Scotia drink, with 50% sparkling mineral water and 50% fresh-pressed fruit, is the first sparkling beverage in North America to have earned the Clean Label Project Certification. The Canadian owned and grown beverage is flavoured by orchards with no added sugar, flavours, colours or preservatives. VIVEAU has launched with rapid national expansion and is currently listed with Costco Wholesale Stores, Farm Boy, Sobeys, Safeway, and IGA. In just a few weeks they will be listed with Loblaws and Metro.

"We want to help our drinkers live their best life, and challenge the status quo of what's currently available in the marketplace. VIVEAU is just fruit and water, and this Certification is another way we are committed to demonstrating our truth and transparency with everything we do," said VIVEAU co-founder and CEO, Ted Grant.

Early success with Costco signifies a major step towards expansion across North America. 

"We are at a point in time when now more than ever, consumers are thinking about what they are consuming and how they are creating healthy habits and lifestyles for their families. VIVEAU is enabling this mindset and movement across this country. Retailers across Canada have embraced VIVEAU because of the transparency and quality of our product," says Grant.

"Clean Label Project evaluates products for heavy metals, pesticide residues, and plasticizers," said Todd Woloson, former founder of Izze Soda and Clean Label Project Board Member. "What's amazing about VIVEAU, is that they check all the CLP guidelines while tasting fantastic."

As Canadians, there is one more reason to celebrate this sparkling beverage. "By using only Canadian fruit, VIVEAU is a true celebration of Canadian agriculture and we are so proud to work with farmers across Canada," says Grant.

Launching during the pandemic required a shift in strategy, and in lieu of activations, events, or in-store trial opportunities, the company has taken to doing personal, contactless deliveries to leaders in the healthy living space to share this positive story. This unconventional approach has helped put all three flavours of VIVEAU in homes from St. John's to Vancouver with an incredible response.