We Spoke To A Montreal Restaurant About The Impact Of COVID-19 & How They’re Surviving
Montreal's neighbourhoods, known for their hustling vibrancy, continue to look very different from what we're used to.
Restaurants and bars, where we once gathered to escape the daily grind, celebrate a special occasion or enjoy good company, are — at least for the time being — not an option.
Businesses have had to pivot, not only out of desperation to stay afloat in uncertain times, but also to better serve their communities and customers during the COVID-19 crisis. But while times are challenging and the future is uncertain, it's encouraging to see brands lend a helping hand.
TurboTax Canada, for example, launched its Little Lifts campaign this year — an initiative that gives back to local businesses and communities that could use a little lift after an extremely taxing 2020.
One such business is Montreal's Singaporean street food destination, Satay Brothers. Speaking to Narcity about the impact COVID-19 has had on the restaurant, co-founder Alex Winnicki said finding ways to generate revenue and retain staff has been hard.
From adjusting the menu to make it more take-out friendly and adding merchandise, to opening seven days a week to provide staff with more shifts, Satay Brothers has had to think creatively about how to keep their doors open. One thing is for sure, it’s not been without help.
In partnership with TurboTax Canada, Satay Brothers has been able to provide a little lift to the Montreal community by developing meal kits of their delicious Singaporean street food. Fifty of these kits were then gifted to Montreal's frontline workers as a thank you for all their effort this past year.
TurboTax Canada also partnered with Satay Brothers to host a cook-along on Instagram live, where they prepared their meal kit alongside their loyal community in real time.